On March 12, 2012, The New York Times analyzed "Pinterest" and its unique ability to bring together unique subscribers to amalgamate their own "online pin boards." The site has over 16.1 million unique users in January in the U.S. alone, and continues to grow. How does it work? The site energizes the groundswell by encouraging users to post photos of content from other online sites with personalized comments and ratings, thereby increasing traffic and exposure to commercial and social sites. As authors Li and Bernoff explain, this technology draws from three basic principles, namely to "tap into customers' enthusiasm with ratings and reviews, create community, and participate in and energize online communities of your brand enthusiasts." I know some of you have written about Pinterest, but are any of you avid users? Share your experiences with us!
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