Every time you press the "like" button on a site linked up with Facebook, you're monetizing its 'daily users' number, according to the New York Times article Feb 7, 2012. This finding pertains to Li and Bernoff's discussion of best practices for associating groundswell with appropriate measures for social networking. Tune in for more discussion in class!
This article really struck me the wrong way. It seems like the author is busy trying to get a story rather than presenting something factual. I would definitely agree with Facebook in terms of active users. My twitter and facebook are not linked...because I chose for them not to be linked. People whose tweets are being posted on Facebook actively chose to have their tweets, or likes, or article reads or whatever, posted on their Facebook page.
ReplyDeleteAt the end of the article, the writer kind of makes the point that its deceiving to advertisers since no advertisements are seen on the mobile app, and facebook advertisements aren't seen on other sites. That makes sense. However, if that was the point of the article then maybe they should have made it in the beginning instead of the end.